Industry

JD Digital Human Brings 23 Brand IPs into Livestream, Exploring New AI Marketing Strategies

Published: 2026-07-24 17:27 Source: WeChat Official Account: JD JoyAI

JD's digital human technology supports 23 brand IPs including Lenovo Legion, Mengniu, Hisense, Wuliangye, and Three Squirrels to enter livestreams, integrating event highlights and promotional activities to achieve conversion from content exposure to business operations. The series of livestreams, themed 'Everything Can Be Livestreamed,' transforms brand IPs from static assets into interactive, convertible content assets, opening new AI marketing scenarios for brand merchants.

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